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The Balenciaga Track Sneaker is a statement of the times and a worthy addition to the new era Sneakography we are seeing unfold
The Balenciaga Track launched this week, the much-awaited sequel to The Triple S Sneaker, that was first seen in March during the brand’s autumn/winter 2018 presentation in Paris.
In an exclusive retail installation collab with Selfridges, at the Oxford Street store’s Corner Shop, demonstrating how significant Balenciaga is to Selfridges.
The sneaker takes forward the exaggerated looks of the Triple S into a synopsis of Trail Running with an upper design that is an anthem to iconic lines of the category, Saucony, Salomon, and The North Face come to mind when looking at the shoe.
The elevated looks of the Triple S are here in this chunky trail silhouette and the midsole is a predictably chunky affair, with pops of color and Balenciaga branding on the outsole.
The upper features a cage construction around the heel and sides of the shoe which is also integrated into the lacing system, Each pair of shoes comes with two sets of laces and with so many eyelets to choose from that personalizing how its laced may well become a feature we hear more about.
Coined the Balenciaga Trek Sneaker, the Tess S Gomma’s official name is the Balenciaga Track Sneaker.
The dynamic sneaker made Vogue ask the question “will Balenciaga's Track Trainers reach cult status like the Speed And Triple S?” though Selfridges themselves seem to be in no doubt, that the sales predictions are high, and the popularity of the Balenciaga trainer was cemented after Selfridges opened its dedicated Sneaker Gallery earlier this year, Sebastian Manes, Selfridges buying and merchandising director summed it up well “Balenciaga sneakers have been one of the most in-demand pieces of footwear since last year. Every time we restock the Triple S, it sells out within hours thanks to a growing waiting list. Our clients can’t wait to see what’s next from Demna Gvasalia – he has truly reinvented the house for the modern day woman and man”
To eliminate queues, tension, and disappointments, customers needed to register at balnciagatrack.com before September 3 to reserve their slot to visit and view the sneakers before making a purchase.